Best Performing Channel
Organic search was still the largest website source.
Organic brought in 950 visits, or 40.1% of all tracked visitors, which means search visibility is still carrying the biggest share of discovery.
Summary
May 2026 Overview
Patient acquisition stayed healthy in May, traffic lifted strongly, and paid media continued to generate attention. The main weakness was not top-of-funnel demand, but how cleanly that demand is tracked and converted inside the CRM.
New patients
81
Website visitors
2.37K
Tracked calls
46
Meta reach
68.5K
Learned
What The Data Actually Shows
The strongest May takeaways point to healthy demand generation, strong search visibility, and a clear opportunity to improve lead handling and conversion tracking.
Winning Creative Signal
People-first Meta creative carried the broadest attention.
"Meet The Team" was the dominant reach asset at 29,913 reach and 766 clicks, while trust-led and proof-led assets showed stronger efficiency at much smaller scale.
Search Intent
Google Ads captured strong search intent, but clicks stayed expensive.
CTR reached 12.13%, which is strong, but the A$18.88 CPC means the account still needs tight keyword control and better downstream conversion visibility.
Operational Gap
The CRM is the weakest part of the May story.
Most opportunity-stage detail is blank or ends in "Not Interested", which limits how clearly lead quality and progression can be measured.
Creatives
Delivered Graphics
Three graphics are previewed below, with the remaining assets available in the dropdown.
View Additional Graphic Links
New Patient Numbers
New Patient History
The chart below shows all available recorded monthly new patient results across 2024, 2025, and January to May 2026.
2024
2025
2026
Demand Context
May's patient result sits alongside strong visibility and enquiry activity. Traffic growth, strong search engagement, and high local-profile activity all support the view that the clinic remained highly discoverable during May, which is consistent with a solid new-patient outcome.Performance Read
The May result looks more like sustained demand than a one-off spike. New patients softened only slightly from April and still finished ahead of both May 2025 and May 2024, which suggests the underlying acquisition engine remained healthy rather than dropping back after April.Key Limitation
The result is strong, but the conversion story is still not precise enough. Marketing performance suggests good demand generation, but lead attribution and CRM follow-up still limit how confidently May's 81 new patients can be tied back to individual channels.Leads
May Opportunity Breakdown
May opportunities were led by Google Ads, while lead progression remained concentrated in early-stage or unqualified outcomes.
Lead Sources And CRM Outcome Snapshot
50 opportunities
Google Ads22
Unattributed / Manual16
Website Form + Web Chat12
Source Mix
Google Ads22
Website Contact Form7
Web Chat5
Unattributed / Manual16
Lead Outcome Summary
Unqualified or not interested45
Booked or attended2
Other recorded outcomes3
Source Quality
Google Ads was the largest identifiable lead source in May. Google Ads generated 22 of the 50 recorded opportunities, ahead of website contact forms and web chat combined. That indicates paid search was a major driver of enquiry volume during the month.Conversion Read
Lead progression remains weak relative to enquiry volume. Of the 50 opportunities recorded in May, only 2 were marked as booked or attended, while 45 were recorded as unqualified or not interested. That suggests either lead quality, follow-up, or stage management is materially limiting conversion visibility.Tracking Gap
Attribution consistency is still limiting clear performance analysis. Sixteen opportunities were unattributed or manually recorded, which makes it harder to measure exactly how much enquiry volume came from campaign activity versus other sources.Calls
Inbound Call Breakdown
Call performance remained healthy in May, with a strong answer rate and first-time callers making up the larger share of inbound activity.
Tracked Call Performance
Total Calls46
Answer Rate87.0%
Answered
40
Missed
5
Voicemail
1
Caller Mix
First-time callers30
Returning callers16
Explicit Google paid6
Unknown source type40
May Call Pattern
Busiest day4 May · 6 calls
Other peaks18 May · 5, 19 May · 5
Paid keyword leaderdentist ellenbrook · 2
Other paid keywords4 terms at 1 each
Most calls were answered, first-time callers outnumbered returning callers, and the biggest improvement opportunity is reducing the small missed-call share while keeping tracking cleaner on paid-search calls.
Meta Ads
Meta Ads Performance
Meta delivered broad awareness at efficient cost, with one clear volume leader and smaller proof-led assets generating stronger click efficiency.
Google Ads
Paid Search Results
Google Ads captured strong local search intent in May, with high relevance and clear demand despite elevated click costs.
| Metric | May 2026 | Read |
|---|---|---|
| Total clicks | 162 | Healthy search demand volume. |
| Total spend | A$3.06K | Meaningful investment for a local intent-driven account. |
| CPC | A$18.88 | Strong intent, but clicks remained expensive. |
| CTR | 12.13% | Very strong relevance and intent capture. |
May Read
Google Ads captured strong local search intent, but each click came at a premium. CTR reached 12.13% while CPC sat at A$18.88, which is a strong relevance signal paired with clear cost pressure.Tracking Constraint
Lead-to-booking visibility remains the main optimisation gap. Six calls were clearly tagged as Google paid, which points to a need for stronger downstream tracking from click or call through to booked care.Website Traffic
Traffic Mix In May
Website traffic rose strongly in May, led by organic search and supported by meaningful paid and direct activity.
Organic950
Paid845
Direct478
Referral75
Others19
Top Driver
Organic search remained the clinic's largest source. Organic brought 950 visits, or 40.1% of all tracked visitors in May.Performance Read
Traffic rose strongly and was not dependent on a single source. Paid activity contributed 845 visits and direct added 478, with total website traffic up 37.62% versus the previous 31-day period.Google Business Profile
Local Search Visibility
Google Business Profile maintained strong visibility in May and continued to generate direct calls and website visits.
Visibility
1.29K
Search
1.03K
Maps
256
Actions From Profile
Website Visits
Calls
Bookings
Conversations
Visibility
Search was the main discovery driver in May. Search accounted for 1.03K of the 1.29K total views, which means the listing is primarily being found in standard search rather than maps.Direct Action
The listing generated meaningful action directly from the profile. May shows 149 calls and 124 website visits, which means GBP is doing more than creating visibility alone and is already prompting direct contact behaviour.Landing Pages
Landing Pages
The main campaign traffic in May was directed to the landing pages below.
Main Landing Page
Core Landing Page
Primary landing destination for campaign traffic.
https://ellenstirlingdental.com.au/landing-page/
Offer Landing Page
New Patient Offer
Secondary landing destination supporting the new patient offer.
https://ellenstirlingdental.com.au/new-patient-offer/
Wins
Strongest Outcomes This Month
Patient Growth
May delivered 81 new patients.
That kept the month ahead of both May 2025 and May 2024.
Traffic
Website traffic lifted sharply.
2.37K visitors and a 37.62% lift versus the prior 31 days give the clinic a strong top-of-funnel demand base.
Meta
Meta still produced large-scale attention.
68.5K reach and 894 clicks show that the channel is doing its job at the top of the funnel, especially with people-first creative.
Local Search
GBP created direct patient actions.
149 calls and 124 website visits from the profile show the listing is contributing real engagement, not just impressions.
Action Plan
Priority Actions For The Next Months
The priorities below are focused on improving lead quality visibility, conversion tracking, and campaign efficiency over the next few months.
1
Clean up CRM staging and attribution.
The strongest immediate opportunity is improving attribution consistency and stage completion so lead quality can be tracked more clearly from enquiry to booking.
2
Keep building around people-first and trust-led Meta creative.
"Meet The Team" won on scale, while smaller proof-led assets won on efficiency. Upcoming creative should keep building on both of those strengths deliberately.
3
Protect strong search intent while improving Google Ads efficiency.
CTR is healthy, but CPC is still high. The next lift comes from tighter keyword management and clearer visibility from click or call through to booked care.
4
Turn traffic and GBP attention into more trackable actions.
Traffic and local visibility were both strong in May, so the next step is improving the conversion path on site, on landing pages, and in follow-up handling.